The impression you make on your business contacts and partners is an important part of success. Much of your professionalism or your brand’s identity is conveyed through the style of your business documents. Therefore, it’s an aspect you cannot ignore. Here’s what you can do to ensure flawless, elegant and stylish documents:
1. Leave enough space
An airy page is easy to read and makes a good impression. Never fill up your documents with useless information or visuals/graphics. Well-positioned blank space can be extremely powerful. Leave big margins and enough space between headers and paragraphs.
2. Customize your stamps
Custom stamps can include names and dates, but also company names and creative logos. Express your uniqueness and your business identity through a customized stamp. The easiest way to get one is to look for personalised stamps online. Certain websites let you upload your own design, based on which they will generate the stamp to use as you see fit.
3. Consider embossing
Embossed stamping is an alternative to inking, usually considered more stylish and effective. It is often used on important documents, like certificates and diplomas, but also on wedding invitations and stationery, for the style it conveys. An embossing tool, like a custom paper embosser, may create any design you like. This has numerous advantages, including the inability to reproduce the embossed part on a document. Thus, if you are concerned that your papers might be copied, simply emboss the relevant information with an appropriate tool.
4. Don’t be afraid to use big fonts
Using big fonts, like an oversized header or company logo, is a good choice. Big is bold and shows your business personality. Readers will find it easy to identify you and your documents based on this. A well chosen big font is often employed on branding as well as in short written communication. However, refrain from using large fonts all over. Instead, opt for a combination of large and small, preferably 20%-80%. This will also help you structure the text much better.
5. Use more paragraphs
This is not to say that you should write more in your business documents. On the contrary, stick to what’s necessary. What matters is that you structure the text in a manner that makes it airy and easy to read. The writing is much more accessible when you opt for more small paragraphs instead of a few big ones (or worse, a block text).
To obtain the best results, it is always recommended to use a word processor. This will ensure the much needed even structure and symmetry of the text and all the other elements on the page, including spaces and borders. Also, make sure to have consistency throughout all your business papers.